Are you keen to start a business blog but you’re wondering exactly what to write?
There are many types of blog posts, most of which hold value for your reader; whichever you choose to go with, remember to always keep in mind WHO you are writing for and WHY you are writing.
I hope these 5 types of blog posts will help give you inspiration for what to write and will add variety and interest to your blog.
Let’s say you have a pet shop and there’s a great news story in the national press about the value to your health of owning a pet – it’s much better to write your own version of this story on your blog than to post a link to a national newspaper. Not only will it drive traffic to your site, but it sets you up as a business who knows their stuff, has their finger on the pulse and can be trusted to be factually accurate and up to date.
#2 How to/Instructional
If you think about why you go online, one of the main reasons is probably to learn new things – how to change the oil in your car, how to plant a vegetable garden, how to cook a souffle. As with news posts, this type of blog post allows you to show your expertise relevant to your business and create shareable content.
Here’s an example of am instructional post on my site: How to Build Productivity into Your Monday Mornings.
#3 Link/Resource round-ups
This is a great type of blog post as it is essentially a curated post which requires very little writing on your part. You can link to whole sites, blog posts, news articles – any online content you think will be useful and/or interesting to your reader.
As an example, if you own a garden centre and are targeting garden-lovers, you might create a link post which includes the week’s top gardening news stories, or specifically links about an event such as the RHS Chelsea Flower Show, or even more specifically, links about gardening trends for summer or how to plant beautiful borders.
These posts are valuable as they link to external content; this can help boost your site’s SEO by informing other sites that you have linked to them – this is done in a number of different ways depending on the set up of each website. (If you are keen to learn more, click here)
These posts are also worthwhile because you can then go onto social media – Twitter is especially good here – and tweet your post to the bloggers whose sites you have linked to, which will help you to build online relationships and improve your post reach, as you may get retweeted.
Everyone loves a list post! They are often quick and easy to read, informative and good for sharing. This post you are reading now is an example of a list post, and here’s another: 7 Sources of Licence-Free Images for Your Website.
Some example titles for different industries: 5 Exercises Proven to Improve Arm Strength; 7 Ways to Use Egga in Your Cooking; 3 Family Friendly Hotels in Yorkshire; 9 New Season Eye Make-Up Trends.
Fact: Odd numbered list posts perform better than even! (Click to tweet)
Review posts are helpful to readers since they do the hardwork of making decisions for them, plus they help you demonstrate your subject knowledge and often showcase your own products. The exact type of review post will depend on your business.
For example, a hair salon might write reviews on new hair styling products, a vineyard might review their own wines, a health specialist might review a number of vitaman supplements or a new smoothie maker, an electricals shop might review a new vacuum cleaner.
The key with review posts is to be honest because if a reader takes up your recommendation, they will want to see good results. If you don’t have a product, as such, to sell, you can still write reviews which will interest your reader – for exmaple, a yoga studio might review new yoga mats, drinks bottles or workout gear.
When planning and writing your blog, don’t forget to always have in mind who your target audience is and how you are adding value to their online experience. You want them to enjoy reading your blog, to share it and – if they haven’t already – to become your customer!